© [Translate to Français:] Corinna Spitzbarth

About Baden-Württemberg

Hidden behind Baden-Württemberg's (THE LÄND) romantic picture is Europe’s innovation region No.1 and Germany‘s export machine. THE LÄND is the third-largest federal state and situated in the German Southwest. Almost six per cent of its GDP go to R&D, and the region files more patent registrations per citizen than any other state. Alongside the industrial giants – such as Daimler, Bosch, Porsche, and SAP – which are based in THE LÄND, thousands of small and medium-sized companies drive the economy. Key industries include mechanical engineering, the automotive industry as well as the health care sector and information and communication technologies. As a location of the future, Baden-Württemberg is strong in artificial intelligence, Industry 4.0, quantum computing as well as energy and environmental technology.

  1. Germany’s and Europe’s innovation region number one
  2. Sectoral diversity with strong state-wide networks
  3. Home to leading AI research with Cyber Valley
  4. High quality of life and warm welcoming culture

Reasons for Baden-Württemberg

Baden-Württemberg is outstanding due to its high productivity, low unemployment rate and above all its innovativeness: R&D expenditure amounts to 30.3 billion euros (5.8 % of GDP, 2019). More than 100 excellent non-university research institutions, e.g. the Fraunhofer-Gesellschaft, ensure a continuous contribution to progress and cutting-edge technology. About 70 universities create an attractive higher education system. Furthermore, investors profit from THE LÄND‘s sectoral diversity and a growing pool of potential customers, from the highly developed parts-supplier structure, from cooperations with companies that are either related or in the same sector, and from its modern infrastructure as well as from the skills of highly qualified workers.

Success story

US pharmaceuticals group Pfizer invested almost EUR 300 million to expand its plant in Freiburg into one of the world’s most modern pharmaceuticals production facilities based on Industry 4.0 standards. The new ‘HighCon’ plant, which was opened in 2022, allows the production of up to seven billion additional pills and capsules over an area of 13,500 square metres. This constitutes a 140 per cent increase in the capacity of the location, making it one of the highest-performing production facilities in the global Pfizer network. As a company, a business partner and an employer, Pfizer maintains close links to the Freiburg location and to Baden-Württemberg. The headcount at the plant has doubled over the past 10 years, making Pfizer one of the largest private-sector employers in the region.


Join us to discover your potential in the German Southwest.

Baden-Württemberg International (BW_i) is the central location marketing agency for business and science in and for Baden-Württemberg. Our mission is to make Baden-Württemberg even more visible, attractive and resilient in the face of global competition as a location for business and science, to attract new stakeholders and to strengthen, support and assist local companies and scientific institutions on their internationalisation journey.

We support investors in each step of an investment project – from the provision of general information on our location, the legal framework and social insurance over the identification of business and scientific partners and potential sites up to the support with administrative procedures and the connection with actors in the field of business promotion and development.